Goodwill of Central Arizona was launching a Commercial Maintenance program to contribute to their job placement program. I collaborated with copywriter Liz Rogers and Art Director Shawn Hardy to create a brand that stands on its own with bold, playful, personality-driven tone. The branding we established in the website led a company-wide rebrand into billboards and print ads to support the campaign.
I was responsible for the design, UX, and responsive front-end programming. I used Photoshop and Illustrator for the design and UX, and Brackets for the programming. View the site here.