The Phoenix ADDY Awards were in need of a fresh, relatable campaign to generate excitement for their 2014 advertising awards. I collaborated with copywriter Liz Rogers on this campaign commiserating over the struggles of working as a professional creative, but highlighting those empowering victories over the uphill climb. We aimed for a strategy that would resonate with those nominated and attending to create a sense of community around the event.
The first two images below are the front and back of our direct mail piece, and the next two images are excerpts from an email newsletter campaign.
I was responsible for the art direction, design, print production and web production. I used Photoshop, InDesign and Brackets to complete this campaign.
Direct Mail Campaign